Stories That Bring People Together

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Coop shopping centres regularly create interactive experiences that combine culture, play, and participation. From talent shows and family challenges to author readings and large-scale treasure hunts, these projects create meaningful encounters that bring people of different generations together. 

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Swiss Hypertext supports these initiatives through content creation across all communication channels, as well as regional and national media relations. Our work includes editorial features, interviews, marketing materials, campaign copy, competition mechanics, and media outreach—from concept development and writing to media placement.

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At the core of these projects are original storytelling concepts that serve as the foundation for interactive campaigns, competitions, and multimedia experiences. Designed to engage diverse audiences, these narratives extend beyond the event itself and create lasting connections. Within this context comes the story The Dragon and the Treasure Island (Martina Knecht, 2022), originally created for a treasure hunt and a national writing competition, and later adapted into an audio drama.

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Through careful adaptation and strategic communication, these formats are made accessible and relevant across Switzerland’s linguistic and cultural regions.

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Client: Coop Volkiland Shopping Centre, Centro Coop Tenero, Coop Supermercato Lugano Sud (2018-2023)

Services: copywriting | storytelling | translation | media relations

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