SWISS HYPERTEXT
Created by human intelligence
PROJECTS
xilobis
The award-winning Swiss furniture design brand combines maximum functionality with minimal material use. This principle shapes not only its products, but also the brand’s four-language communication strategy.
GOOD COMMUNICATION GOES BEYOND THE PRODUCT AND SPEAKS TO THE CUSTOMER’S INDIVIDUAL LIFESTYLE.
Whether in print or digital, the right marketing mix is essential to achieving a company’s communication goals.
From Furniture Design to Communication Design
Ideas of freedom, versatility and sustainability, along with a strong drive to experiment, are shaping new ways of living and working. Beyond purely aesthetic considerations, the need for adaptability is growing, as is a heightened awareness of how we use natural resources.
The modular furniture system by xilobis responds to these needs in a playful way, leaving plenty of space for creativity and individual expression. The corporate communication I developed and supported over the course of my long-term collaboration with xilobis consistently translates this approach across all touchpoints.
2022 marked a key year of transition for the xilobis flagship store in Zurich, with a strategic shift in the brand’s communication and positioning. In this context, I took over responsibility for communication at xilobis in Zurich, further consolidating and expanding the brand narrative.
Client: xilobis (2018-2023)
Services: direction of communications | multilingual corporate communication | content creation | copywriting
